My Inputs on quadrants

Something is urgent when it requires immediate attention. Urgent stuff catch your attention and pressure you. The trap is that many of them are easy, or funny, or popular, but they are unimportant.

Something is vital when it contributes to your medium and future goals, to your life purpose. You need to be proactive to not neglect the activities that are important but not urgent, since they're going to not demand your attention. If you ignore them, they eventually will become urgent, and this behavior will lead you to a vicious circle involving living always in reactive mode, during a continuous crisis.

If you pay an excessive amount of attention to Quadrant I (urgent and important things), it'll become increasingly larger and can dominate your life completely. Quadrants III and IV include things that, urgent or not, don't matter. Effective people spend more time in Quadrant II, minimize the time spent in Quadrant I, and do not worry too much about Quadrants III and IV.

In Quadrant II (important, but not urgent things) lies the guts of effective personal management. Here are the items that allow you to measure and act preventively, seizing opportunities instead of solving problems. Things like creating and reinforcing personal relationships, exercising, long-range planning, learning, etc. To move toward this quadrant, you want to first be clear about what your priorities are, then you want to learn to mention no to other activities, a number of them urgent and apparently important.